Business builder · Health industries · Since 2008

Building value beyond borders.

EuropExport is a business builder. We open and structure new international markets for health companies, from the analysis of a new market to its operational launch: entry strategy, distributors and partners, registrations, logistics, negotiation, local set-up, new ranges and strategic partnerships.

Analyse · Open · Structure · Launch

Pharma & biotechHuman health
Medical devicesHospitals & clinics
DiagnosticsLaboratory & point of care
VeterinaryAnimal health
Countries worked inCurrent destinations
Since2008nearly 20 years of consulting and interim management
Audevard+85%sales growth in 2012, EBIT multiplied by three
Didactic+54%export sales in a medical device turnaround
Synbiotics30distribution channels led on three continents

Advisers recommend. Builders deliver. As your outsourced international project lead, we turn a market opportunity into an organisation that works.

We build markets · partnerships · supply chains · local organisations
2008EuropExport founded
~20 yearsExport consulting & interim management
Since 2010Training partner of Cegos
AccreditedTrainer approved by Team France Export
Expertise

Dedicated to health industries

Health is our only field. We help you enter new markets faster while controlling the risks specific to health products: regulation, quality, traceability, import, cold chain, specialist distribution and partner qualification.

I

Pharma & biotech

Human medicines and innovative therapies.

  • Registration strategy
  • Licensing partners
  • Key opinion leaders
II

Medical devices

Hospital consumables and equipment.

  • Public and private tenders
  • NGOs and humanitarian buyers
  • Export grants
III

Diagnostics

Analysers, reagents and rapid tests.

  • Installed base and reagents
  • Laboratory and clinic channels
  • Service partners
IV

Veterinary

Companion animals, equine and livestock.

  • Veterinary medicines and vaccines
  • In-clinic diagnostics
  • Equine therapies
What we build · 21 areas of intervention

Building markets, from analysis to operational launch

We deliver some missions directly and coordinate specialist partners where needed: regulatory experts, importers, distributors, forwarders, logisticians, legal and tax advisers, recruiters and certification bodies.

i.

Analyse

Where to go, and how.

  • 01International diagnosis & strategyProducts, resources and export organisation reviewed; expansion strategy defined.
  • 02New market studiesMarket size, medical or veterinary needs, competition, prices, channels, import constraints.
  • 03Country prioritisationPotential weighed against entry cost, regulatory timelines, logistics and resources.
  • 04Entry modelDistributor, importer, agent, direct sales, subsidiary, licence or joint venture.
  • 05First-entry regulatory strategyRegistrations, marketing authorisations and import licences required, territory by territory.
ii.

Open

From project to working market.

  • 06Opening a new countryThe full workstream that takes a market from project to operational.
  • 07First distributor or partnerCandidates identified, qualified and selected on commercial, technical and regulatory capacity.
  • 08Partner due diligenceCoverage, licences, infrastructure, finances, reputation and compliance checked.
  • 09First agreementTerritory, range, prices, volumes, exclusivity, targets, stock and launch terms.
  • 10Registrations & authorisationsFiles built or coordinated with local experts and authorised professionals, through to approval.
iii.

Structure

The organisation behind the market.

  • 11International supply chainFirst import and distribution flows: transit, customs, storage, cold chain, traceability.
  • 12Hubs & distribution platformsTerritory and providers selected, operations designed, platform brought into service.
  • 13Subsidiaries & local entitiesLegal and tax advisers, bank, premises, people, contracts and start-up organisation.
  • 14Local recruitmentFirst country managers, sales staff, technicians and regulatory profiles.
  • 15Temporary local representationAn outsourced local presence during launch, before any permanent structure.
iv.

Launch & grow

New ranges, partners and projects.

  • 16New ranges & technologiesNew manufacturers, devices, diagnostics and technologies to complete your portfolio.
  • 17Licensing & strategic partnershipsLicence, distribution, representation, manufacturing and co-development agreements.
  • 18Acquisitions & joint venturesTargets sourced and qualified, first analyses coordinated, negotiations supported.
  • 19Funding & export supportGrants and public schemes for set-up, innovation, industrialisation or export.
  • 20Outsourced project directionComplex international projects led from definition to an agreed result.
  • 21Post-launch coaching & team trainingCoaching, training and support for local teams and distributors after a country launch, until they run the market on their own.
Engagement

One-off missions or multi-year projects

From the first study to a defined result: partner selected, first agreement signed, authorisation obtained, first import, entity created, range launched.

Fees

Fixed fee, plus success where it fits

A fixed fee for research, analysis and structuring work and, when the mission allows, a variable part tied to results agreed in advance.

Scope

Open, build, structure, transform

We create and transform international activity. Once a market is running, we coach and train your team, then day-to-day sales development is theirs.

Track record

What we have built

Select a mission to see where it was delivered.

All missions

Markets

Markets and regulators

Select a region for the countries we work in and the regulatory points to plan for.

Method

Four phases, clear decisions

Built on four principles: value creation, value delivery, value capture and fair process with every partner.

1

Analyse

Your offer, resources and target markets. Priorities, entry model and regulatory path.

2

Open

Partners found and qualified, first agreement negotiated, registrations under way.

3

Structure

Supply chain, local entity, first hires and procedures in place.

4

Launch & hand over

First imports and sales, then your team is coached and trained to run the market day to day.

CriterionHire an export managerIn-houseEuropExport
Recruitment costFees, delay, hiring riskNoneNone
Your management timeHighVery high3–4 hours per week
Time to first results6–12 monthsVariableImmediate start
Health and regulatory expertiseDepends on profileLimitedFormer international directors
CompensationBonus on easiest products—Fixed fee + success component
Team

Former international directors

Our partners have run export P&Ls in health companies themselves, and work inside your organisation.

Founder & Managing Director

Charles Calleja

Twenty years in international sales and general management, with P&L and board roles. International Director at Synbiotics, Audevard and Didactic, CEO B2B at Smartbox Group, founder of Arthramid Labs. Has worked in France, Ireland, Germany, Canada and China. Cegos partner trainer since 2010 and trainer accredited by Team France Export.

SynbioticsAudevardSmartboxDidacticArthramid
SKEMA · McGill · INSEAD · Wharton — FR · EN · ES
Life Science Director

Dr Pascal Vallejo-Karp

Veterinary surgeon, MBA ESSEC. Ran the international distribution network of Vetoquinol, then led the Industry division of bioMérieux in Latin America.

VetoquinolbioMérieux
Southern Europe · Africa · Latin America
International Market Analyst

Jacob Thrane

Market analysis, export marketing, strategy and financing files for client missions, with a focus on biomedical and health markets.

Market intelligence
Perspectives

Notes from the field

Recurring questions in health export, answered briefly.

Regulatory · Latin America

Who should own your veterinary registration?

Often the local distributor holds it, which creates a strategic dependency.

Read

In Brazil, Ecuador or Colombia, changing distributor can mean filing a new registration. Negotiate ownership or transfer of the registration in the distribution agreement from day one.

Medical devices · Tenders

Export grants can fund the first year abroad

National and regional schemes often cover part of prospection costs.

Read

In a medical device turnaround, more than €400K of export grants financed trade missions, tenders and country set-up. Build the funding plan alongside the market plan, not after it.

Finance · Payments

A solvent distributor can still fail to pay

Currency controls are a risk that credit checks miss.

Read

In parts of the Caribbean and Latin America, healthy distributors may not get the USD or EUR they need. Plan the payment route during partner selection: correspondent bank, deposits, credit insurance, currency account.

Exporteo · Training by EuropExport

Learn export from those who do it

Practical training led by export directors and zone managers. EuropExport has been a training partner of Cegos since 2010, and Charles Calleja is a trainer accredited by Team France Export. Datadocké training organisation, registration no. 11 75 56816 75.

Level 12 days

Export Toolkit

Decision tools and the practical mechanics of exporting: offers, pricing, Incoterms, payment, logistics.

€1,450excl. VAT
Level 22 days

Export Strategy & Management

Strategic planning, market selection, zone management and distributor networks.

€1,450excl. VAT
Boot Camp2 days

Export Practicum

Real case studies and a full export business plan for your own company.

€1,450excl. VAT
98% of trainees recommend ExporteoCegos partner since 2010Accredited by Team France ExportIn-company sessions on request
Trading & supply

We also buy and sell health equipment

Beyond consulting, EuropExport sources, buys and resells medical, diagnostic and veterinary equipment, products and consumables for distributors and professional buyers worldwide. We do not trade medicines.

1

Source

We identify manufacturers and approved suppliers in Europe and beyond, and negotiate price, volumes and terms.

2

Qualify

Product documentation, certificates, registration status and labelling are checked against the destination country.

3

Ship

Export documents, Incoterms, consolidated shipments and cold chain when required, through our freight partners.

4

Deliver & follow up

Secured payment terms, delivery to your warehouse, and after-sales coordination with the manufacturer.

What we supply
Diagnostic analysers & reagentsChemistry, haematology, rapid tests and consumables.
Veterinary equipment & consumablesClinic equipment, instruments, care products and consumables for companion animals, equine and livestock.
Medical devices & consumablesHospital and clinic consumables, equipment and spare parts.
Equipment & spare partsNew and refurbished instruments, accessories and service parts.
ForDistributorsClinics & hospitalsLaboratoriesNGOs & tenders

Each product is supplied in line with the registration, import and labelling rules of the destination country.

Contact

Discuss your export project

A first 30-minute conversation about your markets, current network and objectives. No commitment.

Phone+33 (0)6 09 08 69 81
Emailinfo@europexport.com
Trainingcharles@exporteo.com
Office58 avenue de Wagram, 75017 Paris

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